Surface Pattern Designer · Textile Designer · Visual Storyteller
I’m a surface pattern designer and creative visual storyteller based in Karachi, Pakistan.
For me, design has always been about more than creating beautiful patterns. It is about discovering little moments of beauty in everyday life and translating them into colours, shapes, motifs, and stories that people can connect with.
My work sits at the intersection of textile heritage, contemporary print design, botanical inspiration, and illustration—with a love for patterns that feel expressive, thoughtful, and full of character.
My journey into the world of design formally began in 2014, when I graduated with a Bachelor of Design (Visual Studies) from the University of Karachi.
Soon after, I stepped into the professional textile industry, beginning my career as a Textile Designer with one of Pakistan’s leading apparel and textile houses.
What started as a career quickly became a deeper creative journey. Over the past 12 years, I have had the opportunity to work closely with the many layers of textile and print design—from developing initial concepts and exploring motifs to understanding colour, production techniques, commercial trends, and the realities of bringing a design to life.
Today, I work as a Design Lead at one of Pakistan’s leading textile corporations, where I continue to explore new creative directions and transform ideas into commercially relevant collections.
I believe a good pattern should do more than simply look beautiful.
It should have personality. It should create a mood. It should tell a story.
I enjoy exploring the relationship between motifs, colour, scale, texture, and composition to create artwork that feels both contemporary and timeless.
My inspiration often comes from the world around me—nature, flowers, traditional crafts, cultural details, architecture, everyday objects, and the rich visual language of Pakistan.
Sometimes an idea begins with a simple sketch. Sometimes it starts with a colour combination, an old textile detail, or a shape that catches my eye. From there, I enjoy letting the idea evolve naturally into a complete visual story.
One of the things I love most about surface design is its ability to travel.
A single pattern can begin as a drawing on paper and eventually find its place on a dress, kurta, scarf, children’s garment, cushion, tableware, stationery, wallpaper, or an interior surface.
That versatility is at the heart of my independent collections.
I create artwork with real-world applications in mind, developing designs that can adapt beautifully across women’s fashion, children’s apparel, home textiles, tableware, stationery, interiors, and lifestyle products.
My aim is always to create artwork that is not only visually appealing, but also versatile, thoughtfully composed, and ready to become part of a product people love.
My collections bring together different sides of my design personality.
From playful checks and expressive florals to contemporary geometry, cultural influences, heritage-inspired motifs, and imaginative designs for little ones, each collection has its own mood and story.
I enjoy moving between styles rather than being confined to just one visual language. For me, that freedom is what keeps the creative process exciting.
Whether a design feels bold and contemporary, soft and botanical, playful and whimsical, or rooted in tradition, I want it to carry a sense of warmth and individuality.
I’m always excited by the possibility of seeing my artwork become part of something tangible—a fashion collection, a beautiful home, a children’s range, a piece of stationery, or a product that finds its way into someone’s everyday life.
I’m open to licensing opportunities, collaborations, and custom design projects with brands and creative businesses looking for original surface pattern artwork.
If you see a little bit of your world in my patterns, I’d love to hear from you.
Let’s turn ideas into patterns, and patterns into something people can experience, use, and love.